This rebranding project consisted of studying demographics and the current status of the company, evaluating the research we gathered, and then taking the information and creating multiple concepts. With these concepts, we take a look at what could be expanded with more advertisements and iteration to the rebranding concept we decided to push further with.
Concept 1 is part of the Process in which multiple ideas were needed to formulate to the next steps of final iteration. This concept is more reserved in terms of design, but was and still is important to fully see different ways this company could be rebranded.
